What information do we collect?
The Farm in Stouffville collects information from you when you visit our Site, subscribe to our blog, or fill out a form. We group the collection of user information into two categories: Personal and Non-Personal.
Personal Information is collected when completing any forms on our secure website. That information consists of the following:
- First and last name;
- Email address;
- Phone number.
Non-Personal Information is not identifiable to any specific individual or member and consists of more general demographic information. Non-Personal Information includes, but is not limited to, the following:
- IP address;
- Geographical location based on IP address;
- Type of browser and operating system used by users;
- Any interactions users may initiate within our Site;
- User interactions with the Site’s features, including search terms.
How do we use your information?
The primary purpose in collecting your Personal and Non-Personal Information is to provide you with the information you have requested, to communicate with you, and to provide you with a safe, efficient, customized experience. This collection process allows us to provide better service, easier access, and enhanced features.
Any of the User Information we collect from you may be used in the following ways:
- Contact you regarding personal email requests;
- Send service-related announcements, company news, and service information;
- Offer promotions and other customer appreciation and marketing efforts;
- Conduct surveys and other customer research initiatives;
- Web traffic analysis;
- Protect you against fraud and unauthorized transactions, including identifying potential unauthorized users and/or hackers;
- Enforce our Terms of Service;
- Comply with applicable legal requirements, industry standards, and policies;
- Improve our website offerings.
Do you share my information?
We also reserve the right to disclose your Personal information if we are required to do so by law, and when we believe that disclosure is necessary to protect our rights; to comply with a judicial proceeding, court order, or legal process served on us or the Site; or relating to an actual or proposed corporate transaction or insolvency proceeding involving all or part of the business or asset to which the information pertains.
Non-Personal Information is disclosed by The Farm in Stouffville to third party service providers for the purposes of marketing, advertising, research, and other uses. These service providers may also collect non-identifiable information about your visits and interactions on our Website. Such non-identifiable information does not include your name, address, phone number, email address, or any other Personal Information.
How is my information protected?
We incorporate a variety of security measures to safeguard the confidentiality of your Personal Information when you enter or submit information to our Site. In addition to a secure server to protect the safety and security of transactions over the Internet, we use socket layer technology (SSL) encryption to ensure that all data passed between our web server and browsers remains private and integral. We restrict administrative access to your information and allow only employees and verified contractors who need access to your Personal Information to perform a specific job, access to your Personal Information.
Unfortunately, we cannot guarantee complete security. No data transmission over the Internet can be guaranteed to be 100% secure. Data that is transported over an open network, such as the Internet or email may be accessible to anybody. We cannot guarantee the confidentiality of any communication or material transmitted via such open networks. When disclosing any Personal Information via an open network, you should remain mindful of the fact that it is potentially accessible to others, and consequently, can be collected and used by others without your consent. Your data may be lost during transmission or may be accessed by unauthorized parties. We will not accept liability for any direct or indirect loss of security to your Personal Information or data during its transfer via the Internet or email. Please use other means of communication if you think it is necessary or prudent for security reasons.
Server and Traffic Data
Like many websites, we gather information about our Site traffic and store it in log files. This information may include Internet protocol (IP) addresses, browser type, Internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data. We use this information, which does not identify individual users, to analyze trends, administer the website, track aggregated users’ movements, and to gather demographic information about our user base. None of this collected data is linked to personally identifiable information.
As you browse our Site, a “cookie”, a string of information that is sent by a website to be resident on your system’s hard drive and/or temporarily in your computer’s memory blocks, may be placed on your computer to help us track website activity and create a more personalized experience. You may set your browser to decline cookies, however in doing so you may not be able to experience some of the interactive features of our Site.
From time to time The Farm may send you emails regarding special offers, new features, and service updates; or you may have opted-in to receive our blog posts. If you decide you do not wish to receive these communications, you may opt-out by clicking the unsubscribe link or by following the instructions included in the communication.
Links to Third Party Sites
You are responsible for the security of your Personal Information and for protecting yourself against the disclosure of any information transcribed to The Farm via our Website or email. It’s important to ensure you use password protection on your personal email accounts and mobile phone.
Effective May 12, 2018